I’ve long been a fan of Bonds work.
The ads are all well branded – the style is itself a brand attribute with good music and lots of model movement in a signature Bonds fun fashion (roller-skating being a good example).
Bonds are featuring the Comfy Tops and Hipster No Shows for women and the No Rides for men.
The campaign, called Versus, pits the new shapes against one another and tells the consumer to “Shop Your Shape”.
It is clear, simple and direct as well as very well produced for the target. Essentially a great product demonstration which is at the heart of many good ads. Boys want to be these guys and girls want to be with these guys.
A similar approach to the ads featuring girls
I get the “no rides” classic Hipsters (as featured in their girl band ad with attitude) and “comfy tops”.
My only question is the “quick dry” range for men…?
Either way more good work from Bonds following in the footsteps of their last baby ad – Zip It. with Devo.