Lego Great Australian moments

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Lego Great Australian moments

The Billund Brick is back with more for the 50th anniversary celebrations in Australia.

A set of very nice top 10 moments, which were voted for by the public, have now been immortalised in Lego bricks.

British photographer Mike Stimpson has built the Lego scenes and they are now on display on the Lego Festival website, which is marking the 50th anniversary of Lego’s arrival in Australia.

“Creating historical moments with Lego Minifigures is a great passion of mine, and I’ve had a lot of fun taking these moments that Aussies hold so dear to them and turning them into fun and playful Lego Minifigure versions,” said Stimpson.

The top 10 moments are (see the images here):

  1. Australian racehorse Black Caviar undefeated in 22 races (2012)
  2. Cadel Evans wins Tour de France (2011)
  3. Steve Irwin feeds a crocodile with one hand while cradling his baby son in the other (2004)
  4. Steven Bradbury wins gold in the men’s 1,000m speed skating at the Winter Olympics (2002)
  5. Nikki Webster stars in the opening ceremony of the Sydney Olympics (2000)
  6. Cathy Freeman wins gold in the 400m at the Sydney Olympics (2000)
  7. The Castle film receives widespread acclaim (1997)
  8. America’s Cup victory for Australia ends US domination (1983)
  9. Mad Max, an Australian post-apocalyptic film starring Mel Gibson, is released (1979)
  10. Sydney Opera House opens (1973)
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Resident Evil 6 Cries for help – scary trailer

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I’ve posted previously on the power of the game franchises. Here’s a corker from Brothers & Sisters in London – as they say:

We’ve made a proper scary advert. 20 watches and it’s still chilling the bones

Few can compete with Resident Evil.

The movies and games are guaranteed to sell by virtue of the strength and quality of the franchise.

Most studios would bite off their right arm for this sort of selling power.

As we near the release of Resident Evil 6, this quietly terrifying trailer is hitting cinema screens (not to mention the viral overload).

It is brilliant in it’s understated and chilling simplicity and in the way it portrays the point we have reached in the story.

Production values are top class, but like any horror genre, it’s what you don’t see that scares you senseless…and it also looks like the game.

Here’s what they say in the pre-order blurb:

Resident Evil 6 is the dramatic and horrific fear inducing blockbuster entertainment experience of 2012, delivered by The Godfather of Survival Horror.

• 4 closely interwoven scenarios each with their own protagonists and challenges, come together in Resident Evil to reveal the truth about a global bio terrorist attack
• Experience the horror of Resident Evil 6 from three different perspectives. Feel the intense fear as Leon investigates the President’s murder; the horrific action as Chris fights in China and the tension as Jake escapes from Eastern Europe.
• Team up and share the horror of Resident Evil 6 with online co-op action for up to 4 players
• Face unpredictable enemies in Resident Evil 6. Zombies that run, jump and wield weapons plus the deadly J’avo that, when hit mutate into any number of hideous forms.
• Check online stats, progression and compare to friends on the free residentevil.net service

 

‘Like’ on Facebook
http://www.facebook.com/residentevil

Follow on Twitter
http://twitter.com/#!/RE_games

Saatchi’s Give Blood

Here is one of those sit up and look ads that we love to see from time to time…from 2006, but worth another look as we think about current shockers like the viral effort from VW

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Shocking us into consideration and in the UK Independent newspapers top 10 ‘most shocking ads’.

Nickie de Jager VW make-up whilst driving YouTube ad

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It is all too rare to see an arresting ad that has this sort of impact with a precisely targeted group.

If you didn’t know what was coming (as most viewers don’t on Nickie’s site), the impact is phenomenal.

The genius in this ad is to get the creative idea beautifully executed and placed in the most relevant, well targeted place possible – Nickie de Jagger’s YouTube site.

This is VW creating a relevant and motivating connection with drivers.

VW are one of the most impressive companies at this sort of big idea based advertising. A few classic examples:

VW deepest bin and VW Stairs from their fun theory creative site.

The video can originally be found in Nickie’s channel Nickie Tutorials 

Thanks to Gruen for getting this one on-air.

The Hyundai moving movie wall by Jonpasang

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To be more precise…2012 Yeosu EXPO HYUNDAI MOTOR GROUP – Hyper-Matrix.

The Hyper-Matrix is comprised of a steel scaffolding and thousands of lightweight, 300mm x 300mm cubes, each attached to its own stepper motor.

Lots of future possibilities with this one.

Bonds Shop Your Shape The Comfy Tops versus The Tails

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More good work from the Bonds pants people.

The same campaign, with a touch more attitude.

Bonds Shop Your Shape Hipsters vs No Show TV ad

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I’ve posted a succession of great Bonds work.

It is one of the best examples of campaign consistency. Sexy, fun ads for the target that are really great product demonstrations. Relevant, interesting and motivating from an emotional and rational point of view.

The Bonds Industries logo

All with well crafted soundtracks (particularly the Baby “Zip It” work). And great product names / descriptors. Simple, but effective.

I hope with the changes at the company they stick to the plan – all too often the need for change in a campaign can be client rather than consumer.

Bonds remain a cool and clever brand.

Some other examples: blokes, babies, hipsters, rollers, others