Lego and Chevrolet have joined forces to promote the February 10 release of “The Lego Batman Movie”. The Batman logo spotlight dawned on a downtown Detroit skyscraper the evening before Chevrolet revealed its 17-foot Lego Batmobile at the first public day of the North American International Auto Show.
Chevrolet, in conjunction with Detroit’s Cody Rouge community, A World in Motion, and First Lego League, unveiled the 1,695-pound life-sized Lego Batmobile that took 1,833 hours to build and consists of 344,187 Lego bricks. Inspired by the Batman’s Speedwagon in the upcoming movie, the Lego structure is almost seven feet high, over nine feet wide, uses 17 colors, and is supported by an interior frame made from more than 86 feet of square tube aluminum.
According to U.S. president of Chevrolet Marketing, Paul Edwards, “To work on the LEGO Batmobile with Warner Bros. is an absolute thrill for us at Chevy.” “Many of the themes in ‘The LEGO Batman Movie,’ like imagination, family and community, align perfectly with our Chevy brand values and add to the value of the partnership.”