Few ads can engage the viewer like this on, I dare you…he’s in there…and you will remember the purpose of the ad. Job done.
PR stunt perhaps? But more seriously, a poor and very amateur attempt at advertising. Many comments in social media hark back to a more ‘open’ time in 1970 something. Exactly. And the charity sign-off doesn’t excuse the execution.
Clemenger BBDO Melbourne have made a new blokes beer ad. It’s good to see a big ad for a big Aussie brand taking centre stage again.
Enviable ad budgets, blokes, beer, it’s all there, but there is a nice quirky ’80’s movie parody idea behind it that supports Carlton Draught‘s ‘Made From Beer’ positioning. We expect a lot from big brand beer ads and this one delivers.
The ad takes you on an entertaining story and is played out with some nice touches with a good deal of mirth.
If Carlton want to be a bit blokey, young, fun and trendy, then this should work wonders.
A nice touch was the fact it was distributed to the AFL database before it is aired in the ‘footy’ finals on Friday night.
Advertising Agency: Clemenger BBDO, Melbourne, Australia
ECD: Ant Keogh
Art Director: Ant Phillips
Copywriter: Richard Williams
Managing Partner: Paul McMillan
Director: Steve Ayson
Managing Director: Andy Traines
Producer: Cindy Kavanagh
Head of Production: Renee Robson
Production Supervisor: Gus Kousoulas
Editing: The Butchery
It was bound to happen given the earnest nature of the initial Toni Collette effort.
A bit cheeky, but fun for a tactical moment.
The bank is now investigating whether the parody breaches its intellectual property rights. You would not want to get into a legal battle with these billionaire bankers.
Clearly Commbank spotted this parody very quickly, unlike it’s appalling and “unapproved” Backpack Bomb hoax ad that aired on-line for the Olympics.
The parody has now been removed courtesy of Commbank.
- James Magnussen and CommBank Can / Can’t, versus NAB honesty push (sullieseverything.wordpress.com)
- Bank pulls Olympic ad after terror joke (news.com.au)
- Backpack bomb hoax features in new CommBank Olympics promo (mumbrella.com.au)
- Not laughing along (news.ninemsn.com.au)
- CommBank apologises for Olympic backpack bomb hoax ad (mumbrella.com.au)
- Sportsbet and CommBank go to war over ‘Can’ parody (mumbrella.com.au)