PS VITA – The World Is In Play

The gaming genre continues to impress.

I particularly like the different target users and games in the ad. The best launch line up ever, including Uncharted Golden Abyss, EA FIFA Football, WipEout 2048 & Little Deviants

The idea of putting you into the action had been around for a while, but the execution is exemplary.

Official Call of Duty: Modern Warfare 3 – The Vet & The noob

The official Call of Duty®: Modern Warfare® 3 live action trailer featuring Sam Worthington, Jonah Hill and Dwight Howard.

21 million views and production values and coverage that major movies would die for. This franchise goes from strength to strength in terms of product and promotion.

XBOX Halo Reach – Birth Of A Spartan – (2010) More than just a video game…

Halo continue with their strategy to have their ads tell part of the story in the upcoming games,this ad is airing in the US and the UK this week, and it will also be running during opening weekend of Iron Man 2 in 100 theaters nationwide. The game title will be available in 6 months.

Birth of a Spartan is the journey of a young Carter-259, future leader of Noble Team, as he undergoes the medical augmentation procedures that are the final stage in his transformation from a young man into a Spartan III super soldier. Noble Team will be the protagonists of Halo Reach, the all-new next chapter of the Halo video game series on XBOX 360. We follow Carter from moment he wakes up in the morning, to his space flight to the orbital medical facility, through the actual procedures, and finally culminating in his dramatic realization of his transformation at the end of the film.

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