Nike – she runs the night – in fear??

At first sight something worried me in this. A woman running through the night, in the deserted back-streets of an anonymous city didnt depict confidence and wellbeing. The introduction of a prying predator enforced this view.

I get what the ad is trying to say – compete with your friends, dedicate yourself to the task, but there are a lot of negative undertones that cloud the positive messaging. The better ads show getting fit as an aspirational endeavor, rather than a dice with death at midnight…

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Gruesome Central Institute of Technology ad goes viral

Worth a look. I get the targeting, but the ending strays into gratuitous gore.
Thanks to mUmBRELLA…
Head of marketing at CIT, Kenley Gordon said in a press release: “Free reign isn’t supposed to mean dismembered limbs. If there’s a next time, I’ll stay on set till the final scene wraps. The youth market is what Henry and Aaron know and judging from the hits, they nailed it.”

Pampers – gets real

Refreshing to see some reality in this sector. I like the all encompassing nature of it and the straight-forward production. To the point, relevant, interesting and motivating many to engage in the charity as well as the brand.

Emotion used in a very motivating way.