McDonald’s miss their target.

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It seems obvious, but most vegetarians dont want their food associated with meat.

A classic case of not understanding your target market.

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That Dick Smith Australia Day Ad

PR stunt perhaps? But more seriously, a poor and very amateur attempt at advertising. Many comments in social media hark back to a more ‘open’ time in 1970 something. Exactly. And the charity sign-off doesn’t excuse the execution.