A new video / ad / viral has been released for the launch of Halo 3: ODST by Microsoft for the Xbox 360
It is a new game and prequel in the Halo saga that lets people experience events leading up to the epic story told in Halo 3 through the eyes of an ODST (Orbital Drop Shock Trooper).
Halo 3 is a global franchise that many over the age of 18 are unaware of.
The original Halo 3 grossed $300 million in week one making it the envy of studios worldwide.
By March of this year an estimated 1 Billion on-line matches had been played.
Sequels and prequels have sustained the franchises appeal. In short it is a global phenomenon for Xbox and the developers Bungie.
This trailer has now firmly stepped over the line of fantasy into reality as we see live action and game action blur. Striking stuff!
A very real taste of the future of CGI, gaming and movie development and a demonstration of the new economics in the entertainment industry