Seeing this again still makes me grin and reminds me of why The Campaign Palace was such an innovative agency.
A tongue in cheek dig at the greying market and with a tone of voice and execution that makes it memorable.
Relevant, interesting and perhaps more motivating than the usual dreary in-kitchen vitamin taking to look after the Grand-kids sort of approach.
Great work from the now closing Campaign Palace. Palace chief creative officer Reed Collins:
“In the all too dreary world of pharmaceutical advertising Berocca really stands out. The new Berocca Focus 50+ campaign is refreshingly honest for the category and it’s audience.”
CCO: Reed Collins
ACD: Gerhard Myburgh
AD: Andrew Jones
CW: Hywel James, Paul Bootlis
Producer: Jacqui Gillies
Production Co: Film Construction
Director: Steve Saussey
Producer: Sascha Hodgson
Editor: Gabi Muir
Group Account director: Bruce Davidson
National Marketing Manager: George Reeves
Senior Brand Manager: Nick Lynch
Brand Manager: Kylie Berge
The making of Dot – the worlds smallest animation, as shown by the team at Aardman animations. Their Celloscope had to have depth of field, so they built their own version. and the set moves underneath the camera. Dot herself was printed by a 3D printer.