Clemenger BBDO Melbourne have made a new blokes beer ad. It’s good to see a big ad for a big Aussie brand taking centre stage again.
Enviable ad budgets, blokes, beer, it’s all there, but there is a nice quirky ’80’s movie parody idea behind it that supports Carlton Draught‘s ‘Made From Beer’ positioning. We expect a lot from big brand beer ads and this one delivers.
The ad takes you on an entertaining story and is played out with some nice touches with a good deal of mirth.
If Carlton want to be a bit blokey, young, fun and trendy, then this should work wonders.
A nice touch was the fact it was distributed to the AFL database before it is aired in the ‘footy’ finals on Friday night.
Advertising Agency: Clemenger BBDO, Melbourne, Australia
ECD: Ant Keogh
Art Director: Ant Phillips
Copywriter: Richard Williams
Managing Partner: Paul McMillan
Director: Steve Ayson
Managing Director: Andy Traines
Producer: Cindy Kavanagh
Head of Production: Renee Robson
Production Supervisor: Gus Kousoulas
Editing: The Butchery
Just a great piece of work that shouts great insight. It draws you into the message.
Love the series.
“Choose Later – Up to 130 consecutive shots.”
Advertising Agency: Giovanni+DraftFCB, Sao Paulo, Brazil
Chief Creative Officer: Javier Campopiano
Executive Creative Directors: Benjamin Yung Jr., Cassio Zanatta
Copywriter / Art Director: Adriano Alarcon
Photographer: Zarella Neto