A very nicely executed idea that could grow into an ad.
It certainly demonstrates the core “USP” of the car i.e. it’s electric.
I’m also assuming that people who buy electric cars (and have the cash to pay the premium) are attracted by this.
Certainly grabbed some attention of quite a few school kids by the look of it. Kids are apparently strong influencers of the family car purchase so might not be a bad thing if Nissan are cool with the kids.
Created by Whybin\TBWA Group Melbourne and supported by it’s own Youtube channel
Only Halo have mixed live action and toys to such great effect. It’s art. Love it all.
Vodpod videos no longer available.
CCTV cameras are one of his obsessions at the moment; they are, he says, one of the worst things about modern Britain.
“The amount of security cameras gets on my nerves. Obviously from a professional point of view, but also on a more philosophical level. I don’t understand why Britain has embraced cameras more than anywhere else — is it because we’re desperate to feel we still matter and we quite enjoy the idea someone is always watching us? I hate it when they say, ‘If you’ve done nothing wrong then you’ve got nothing to hide.’ Everyone’s got something to hide, otherwise there’s something really wrong with them.”