Nickie de Jager VW make-up whilst driving YouTube ad

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It is all too rare to see an arresting ad that has this sort of impact with a precisely targeted group.

If you didn’t know what was coming (as most viewers don’t on Nickie’s site), the impact is phenomenal.

The genius in this ad is to get the creative idea beautifully executed and placed in the most relevant, well targeted place possible – Nickie de Jagger’s YouTube site.

This is VW creating a relevant and motivating connection with drivers.

VW are one of the most impressive companies at this sort of big idea based advertising. A few classic examples:

VW deepest bin and VW Stairs from their fun theory creative site.

The video can originally be found in Nickie’s channel Nickie Tutorials 

Thanks to Gruen for getting this one on-air.

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The Hyundai moving movie wall by Jonpasang

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To be more precise…2012 Yeosu EXPO HYUNDAI MOTOR GROUP – Hyper-Matrix.

The Hyper-Matrix is comprised of a steel scaffolding and thousands of lightweight, 300mm x 300mm cubes, each attached to its own stepper motor.

Lots of future possibilities with this one.