Refreshing to see some reality in this sector. I like the all encompassing nature of it and the straight-forward production. To the point, relevant, interesting and motivating many to engage in the charity as well as the brand.
Much on-line banter surrounds Evian’s rollerskating babies dancing to a remix of the Sugarhill Gang’s Rapper’s Delight in Evian’s international ad campaign for this summer.
The campaign, by Paris-based agency BETC Euro RSCG, has already reached 6.4 Million views on YouTube showing the hipster babies performing old school rollerskating tricks to show the rejuvenating effects of mineral water.
Evian last used babies in their much discussed underwater ballet TV ad. The latest approach is to use social media to best effect.
Then as now there was a lot of comment. Somehow, the ads just capture a creepy element. Personally I like the even more quirky version above. Rather than visual weirdness they focused on a bizarre adult / kid VO. Very weird, but good visuals.
Here are the Rollerskater and Swimming babies for comparison.