IKEA Baby Whisperer screaming TV ad

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English: Logo of Ikea.

This is a funny ad, particularly for all the parents out there.

But it also continues in the IKEA tradition of delivering the simple proposition of low prices and decent quality (value).

It is a rare example of an arresting bit of creative that gets your attention and ensures that you remember the advertising message.

Nice work by The Monkeys.

Bonds Baby’s “Zip It” with Devo’s “Whip It”

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I like the Bonds work. It is in the main simple and is based on a great product demo (even the underwear). It sells you the stuff in an informative, unique and entertaining way.

I particularly liked previous efforts such as Rollerskating. Good clean fun and famous for it.

This is nice, but as they have hit the nail on the head with a great track – Whip it by Devo, they might have been a bit more inventive in the execution – a few more naughty babies perhaps? I’ve got one if they were struggling…

Pampers – gets real

Refreshing to see some reality in this sector. I like the all encompassing nature of it and the straight-forward production. To the point, relevant, interesting and motivating many to engage in the charity as well as the brand.

Emotion used in a very motivating way.