I like the Bonds work. It is in the main simple and is based on a great product demo (even the underwear). It sells you the stuff in an informative, unique and entertaining way.
I particularly liked previous efforts such as Rollerskating. Good clean fun and famous for it.
This is nice, but as they have hit the nail on the head with a great track – Whip it by Devo, they might have been a bit more inventive in the execution – a few more naughty babies perhaps? I’ve got one if they were struggling…
Refreshing to see some reality in this sector. I like the all encompassing nature of it and the straight-forward production. To the point, relevant, interesting and motivating many to engage in the charity as well as the brand.