BONDS – Made to be see.

Having previously posted about the local fascination with BONDS underwear ads – girls in pants – this ad goes a bit far into girl power for the target market of pre-pubescent boys, sorry that should be young empowered girls.

Not as good as their previous, but some good product branding.

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New Bonds Underwear ad – Hipsters Band.

Bonds make a good ad. Previous posts have featured the skills of Rollerskating ladies in pants targeting youth (and young pre-pubescent boys in particular!)

https://sullieseverything.wordpress.com/2009/08/10/new-bonds-underwear-ad-racey-shapes/

The Campaign Palace have launched a new version for the Hipsters range, specifically targeting ‘So You Think You Can Dance’

A great (and consistent) campaign that will live on-line for some time.