Johnnie Walker – The Man Who Walked Around The World.

A lot is said about brand engagement and a decreasing attention span for ads.

BBH have bucked the trend with a creative tour de force for Johnnie Walker.

“The Man Who Walked Around the World” is a six-minute piece of storytelling that features Robert Carlyle walking through the Scottish Highlands. Carlyle tells the story of the brand’s birth, growth and development.

Surprisingly you find yourself mesmerized for over 6 minutes, with a true history of a global brand. This isn’t manufactured heritage. This is the real thing and is unique to the brand. As always, a good, well told story goes a long way and Robert Carlyle adds to it all with the uncompromising delivery.

The production values are spot on (done in one take – the last one of the day at 8pm…). It engages you from many aspects – story, character and creative execution.

It may not fit the traditional format of many TV or cinema ads, but it will be remembered and registered as a quality ad for a quality product.

Great creative from the agency and a bold move by the client.

Wonderful World of Webcam

This is great work for the band Sour, directed and produced by Hal Kirkland, Masa Kawamura (BBH New York), Magico Nakamura & Masayoshi Nakamura.

A message was sent out from the band to ask fans to volunteer for the new webcam driven music video.

The next few months were spent choreographing the performance. This was primarily done by the directors literally acting out and filming every part themselves to produce a detailed animatic, that in-turn would make it easier for their friends online to follow.

Once that was buttoned down the filming of over 80 people began. The directors wanted the action to be created from timed choreography to give it a more realistic feel and to make it more human.

In case you’re curious, the song is about discovering your own color or voice in this world. Thanks to BBH for sharing.