Here is a truly iconic brand that has consistently been in shopping baskets since first sold in Fortnum & Mason in 1901.
Most of us still associate it with the famous 1967 “Beanz Meanz Heinz” slogan created by advertising executive Maurice Drake.
In other words it is a true perennial that is still in most households.
I love this ad because it shows some proper insight on the shopper. It relies on the fact that most of us have a can, but many of us have lapsed with our usage if not love of the beleaguered bean.
The message immediately resonates with the viewer. It reminds us of a neglected friend hidden away that deserves better!
Tom Ward, head of strategy and insights at GPY&R, said:
“The problem is that all too often that is where they stay, to the point that people will sometimes end up with two or three cans tucked away.”
This sort of genuine shopper insight is great to see. Hopefully the campaign will grow as we see how people have rekindled their love affair and bust out the beautiful bean…