All-star lineup for new UK Freeview TV ad

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Freeview advertising inevitably comes under much scrutiny.

It certainly did in Australia where it spawned an infamous spoof.

The UK has just launched a new offering. An unlikely combination of Katie Price, Alan Whicker, Ray Mears and Postman Pat star in a Freeview TV ad set to the theme tune from 1970s UK cop show The Professionals.

The digital terrestrial TV service’s £4m TV campaign as been timed to break on ITV1 during Celebrity Who Wants to Be a Millionaire.

The campaign, by ad agency Beattie McGuinness Bungay, features the “all-star” (?) lineup descending on the house of a Freeview viewer. The confusing point for me is that the claimed objective is to use the campaign to promote the new Freeview + personal video recorder, which I can’t see any reference to? The ad seems to lose it’s way in the face of a barrage of TV celebs.

Personally I think Pat did the best job as he shakes his head suggesting “no bills for you mate…..”