True, but as we saw when Beckham kicked it for Pepsi, there is increasing cynicism around these “skill” based creative ideas. (He didn’t really kick the shot that featured in the ad)
The product demo is great – big screen and a pen with an instant publish feature (my words not theirs!). It also looks good.
But we are all thinking that Becks probably popped in and did a couple of shots and the rest was done in post.
The thing that really gets the viral charts racing is when there is some genuine and believable skill. I can’t help thinking that this would have been more effective if we believed Becks had given it a go?