Clemenger BBDO Melbourne have made a new blokes beer ad. It’s good to see a big ad for a big Aussie brand taking centre stage again.
Enviable ad budgets, blokes, beer, it’s all there, but there is a nice quirky ’80’s movie parody idea behind it that supports Carlton Draught‘s ‘Made From Beer’ positioning. We expect a lot from big brand beer ads and this one delivers.
The ad takes you on an entertaining story and is played out with some nice touches with a good deal of mirth.
If Carlton want to be a bit blokey, young, fun and trendy, then this should work wonders.
A nice touch was the fact it was distributed to the AFL database before it is aired in the ‘footy’ finals on Friday night.
Advertising Agency: Clemenger BBDO, Melbourne, Australia
ECD: Ant Keogh
Art Director: Ant Phillips
Copywriter: Richard Williams
Managing Partner: Paul McMillan
Director: Steve Ayson
Managing Director: Andy Traines
Producer: Cindy Kavanagh
Head of Production: Renee Robson
Production Supervisor: Gus Kousoulas
Editing: The Butchery
You probably need to be English to get the most out of this. Which in itself is a great compliment to the spot – it nails the England fan mentality.
There are also very good choices in casting: headed by Des Lynam featuring England legends Bobby Charlton, Peter Shilton, Stuart Pearce and Ian Wright; actor Brian Blessed; ex-Olympic gold medallist Linford Christie; explorer Ray Mears; and TV presenter Helen Chamberlain serving pies.
But at the end of the day, stirring that in-built passion for the great game is going to bring rewards.
You might even feel that Carlsberg are in this one with you…before you realize that it is Danish brewing company founded in 1847 by J. C. Jacobsen after the name of his son Carl. Not very English really.
Interesting to see Carlsberg getting it right for the market and continuing a strong campaign of understanding who they are talking to. The watchability is great (to the England fan at least!)
A proper “blokes” beer ad.
Still works to get the brand top of mind at the right time and place.
Courtesy of AdNews, a “winning” ad with Charlie Sheen.
Already getting some attention! I for one was wondering just what sort of ending we would get.
Great music track and coupled to Mr. Sheen, it no doubt cost a few Euros to put this together. The viral exposure is already paying dividends.
Here’s an entertaining beer Ad (above) featuring the Pure Blonde Dove. Made especially interesting by virtue of seeing the first ad in the series.
In the first installment from 2007 the Dove (below) was used as a bottle opener by the truck driver tearing up the perfect world of Pure Blonde beer.
In the second the Dove, despite the love, still gets a rough time. And just as we thought it was done to appease the Dove Lovers of the world…..
Its tough to stand out from the crowd in this sector, but Clemenger have done a nice job with the series.