Bonds Shop Your Shape The Comfy Tops versus The Tails

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More good work from the Bonds pants people.

The same campaign, with a touch more attitude.

Bonds Shop Your Shape Hipsters vs No Show TV ad

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I’ve posted a succession of great Bonds work.

It is one of the best examples of campaign consistency. Sexy, fun ads for the target that are really great product demonstrations. Relevant, interesting and motivating from an emotional and rational point of view.

The Bonds Industries logo

All with well crafted soundtracks (particularly the Baby “Zip It” work). And great product names / descriptors. Simple, but effective.

I hope with the changes at the company they stick to the plan – all too often the need for change in a campaign can be client rather than consumer.

Bonds remain a cool and clever brand.

Some other examples: blokes, babies, hipsters, rollers, others

Bonds shop your shape – mens Quick Dry versus the No Rides TV ad

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I’ve long been a fan of Bonds work.

The ads are all well branded – the style is itself a brand attribute with good music and lots of model movement in a signature Bonds fun fashion (roller-skating being a good example).

Bonds are featuring the Comfy Tops and Hipster No Shows for women and the No Rides for men.

The campaign, called Versus, pits the new shapes against one another and tells the consumer to “Shop Your Shape”.

It is clear, simple and direct as well as very well produced for the target. Essentially a great product demonstration which is at the heart of many good ads. Boys want to be these guys and girls want to be with these guys.

A similar approach to the ads featuring girls

I get the “no rides” classic Hipsters (as featured in their girl band ad with attitude) and “comfy tops”.

My only question is the “quick dry” range for men…?

Either way more good work from Bonds following in the footsteps of their last baby ad – Zip It. with Devo.

Bonds Baby’s “Zip It” with Devo’s “Whip It”

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I like the Bonds work. It is in the main simple and is based on a great product demo (even the underwear). It sells you the stuff in an informative, unique and entertaining way.

I particularly liked previous efforts such as Rollerskating. Good clean fun and famous for it.

This is nice, but as they have hit the nail on the head with a great track – Whip it by Devo, they might have been a bit more inventive in the execution – a few more naughty babies perhaps? I’ve got one if they were struggling…

BONDS – Made to be see.

Having previously posted about the local fascination with BONDS underwear ads – girls in pants – this ad goes a bit far into girl power for the target market of pre-pubescent boys, sorry that should be young empowered girls.

Not as good as their previous, but some good product branding.

New Bonds Underwear ad – Hipsters Band.

Bonds make a good ad. Previous posts have featured the skills of Rollerskating ladies in pants targeting youth (and young pre-pubescent boys in particular!)

https://sullieseverything.wordpress.com/2009/08/10/new-bonds-underwear-ad-racey-shapes/

The Campaign Palace have launched a new version for the Hipsters range, specifically targeting ‘So You Think You Can Dance’

A great (and consistent) campaign that will live on-line for some time.

Cadbury Boost “Roller Guru” ad back on your TV (thank you Bonds…)

I would suspect that the re-appearance of the 2008 Boost “Roller Guru” ad featuring the funk of Teddy Pendergrass’ “Only You” has something to do with the new Bonds “Racey Shapes” ad. (see the ad in the post below…)

Roller Guru is by The Furnace. Nice production. Also nice that the featured girl got some Bonds work after Boost. The skater on the right is a guy.