Status Quo Coles TV ad – Prices are Down, Down, they’re staying down!

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Coles Supermarkets logo.

Every bit of me says I should lambast this work.

Here we have the legends (Grandfathers…) of Rock, the mighty Status Quo, reworking their 1975 hit, ‘Down, deeper and down’, to include Coles’ ‘Down, down, prices are down’.

Quo’s original track was the inspiration behind the supermarket’s grating, but memorable tune introduced last year.

But before I drift off into dismissive hyperbole about the demise of the once great ad industry, a few salient thoughts:

  1. There is a lot of tongue in cheek in this one.
  2. Quo were the inspiration for the tune anyway.
  3. The band seem to be having fun – no doubt acutely aware of the ease of making money from Coles.

The overall impression isn’t therefore that this is a credible Rock band selling out, it’s more a case of here are some ageing Rockers having a laugh at the expense of Coles.

At the same time it delivers the message and as a nod to the original tune is a bit of fun (if a bit of a cringe at the same time). This should appeal to a lot of the mass market and get the tune lazer etched into everyone’s subconscious.

Red guitars on sale in-store apparently.

Funny for a moment, but I only hope we don’t have to endure the joke too often on our screens!

Here are the boys doing their bit:

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Cadbury Boost “Roller Guru” ad back on your TV (thank you Bonds…)

I would suspect that the re-appearance of the 2008 Boost “Roller Guru” ad featuring the funk of Teddy Pendergrass’ “Only You” has something to do with the new Bonds “Racey Shapes” ad. (see the ad in the post below…)

Roller Guru is by The Furnace. Nice production. Also nice that the featured girl got some Bonds work after Boost. The skater on the right is a guy.

Wicked Sick BMX Ad

There is continued diablogue about the power (or otherwise) of creativity and big ideas.

Creative flashes of brilliance can certainly attract attention. The question is can they actually sell as well as win awards?

Often the brand, product or service is most at fault for not delivering a sufficiently differentiated proposition which can be leveraged through advertising and promotion. Inherently there must be something there to sell.

BBH mastered the art of advertising invariably bringing out a brand truth in their creative –  effectively producing high end product promotions. Levis UK ads all talk about a feature in the product.

To add to the debate George Patterson Y&R produced an interesting viral ad, demonstrating the effect of a good ad on an average product. The BMX that they transformed on ebay made a tidy 500% profit.

Vegemite “Name Me” ad by JWT

The new Vegemite ad by JWT invites consumers to come up with a name for the product, a combination of Vegemite, cream cheese and another secret ingredient, which will first appear on shelves bearing the label “Name Me”. The public originally named Vegemite in 1923 giving the campaign some nice heritage.

It’s a well integrated campaign and has a good dose of Brand Honesty in that it accepts that Vegemite polarizes. I think that the UK’s Marmite campaign is an excellent execution of a similar proposition: http://www.marmite.com/

Brands that invite consumer engagement – in this instance naming – are clever in recognising the power of the increasingly dis-connected consumer who has an abundance of choice. Getting them to feel more like a stakeholder is a strong idea e.g. via naming (Smiths Crisps: http://www.smithsdousaflavour.com.au) or advertising creative (Doritos make your own ad).

But Brand beware – as in the case of Doritos understand that you get what you ask for. Doritos web-site crashed and budding creatives lost their work resulting in significant bad publicity.

The Vegemite site is simple, well branded and easy to use: http://www.vegemite.com.au

VB Makes a Stand for the Common Man.

Dave Trott has been speaking on his blog about NY attitude translating directly into some great Branding and Advertising.

The Australian’s have a similarly well defined attitude often referred to as “Tall Poppy Syndrome”. Simply put, it is a populist, levelling social attitude. No one is necessarily better than anyone else, be it cab driver or corporate director.

The new VB ad shows this off in all it’s glory.

With such a big production (over 1,500 cast!), each viewing brings out another hidden gems:

  • “Blokes punching above their weight”
  • “Men who’ve had their arm in a cow”
  • “Guys who peaked in high school”
  • “Meat tray winners”
  • “Blokes who’ve done the phantom”
  • “The manscapers”
  • “Guys who claim to have punched a shark”
  • “The Brewers”
  • “The miniature bat signers”

Campbell's Chunky Fully Loaded Man

Australia just ended Men’s Health Week, putting the Aussie Bloke into the news.

Aussie Blokes are often given a bad wrap. Sir Les Patterson has done his part to perpetuate the myth as the self appointed “Minister for Sport with special responsibility to keep sports rampantly heterosexual and blokey”

So against a backdrop of suppressed bloke-ness in fear of the obvious stereo-types, I’m loving the Campbell’s Chunky Can / Man advertising.

I can already see kids at school charging around singing the “Fully loaded CAAANNN” line.

Sometimes it’s better not to over think the ad and just enjoy the ride.

My only criticism is that this Australian ad isn’t supported on-line in similar fashion. I’m sure that it would attract interest from boys of all ages.