Rarely do you see a campaign that is creative and consistent. It isn’t changed at the whim of a new agency or new brand team, it perseveres with a good creative idea, well executed and above all brilliantly branded.
The colour way, the art direction, even the logo all show clear adherence to the original expression.
I love it. Even without a Dog.
This excellent post from
John Willshire re-inspires Marketeers.
Consumer / customer insight and understanding is at the very core of this work. As is the “truth” about brand and product delivery i.e. it needs to have a purpose and serve a role.
It neatly details “Why the future of marketing depends on rebalancing our choice between creating demand, or exploting demand. Make People Want Things, or Make Things People Want”
Worth taking 204 clicks of your time to enjoy some strong strategic thinking expertly delivered.
Posted in marketing |
Tagged account planning, Advertising, brand, brand management, branding, Business, bussiness, Consulting, creativity, culture, Customer insight, extraawesome, future, idejax, Innovation, internet of things, John willshire, makers, making, market, marketing, marketing and advertising, marketing strategy, planejamento, planning, stephen king, strategy, the future of marketing, things, thinking, trends, users, ux |