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Logorama the movie has been nominated for Best Animated Short Film at The Academy Awards 2010.
The work features more than 2,500 logos, includes spectacular car chases, an intense hostage crisis, wild animals rampaging through the city and is a chocolate box of brands in every shape and form.
Even those who aren’t a little bit brand centric will appreciate the art.
News Ltd CEO John Hartigan has been defending the editorial value of newspapers versus the ubiquitous Blog.
It has been an interesting and protracted discussion (at least on the side of the bloggers…)
In defending newspapers, I am always looking at the UK’s Guardian as an example of an innovator. http://www.guardian.co.uk/ is again website of the year and The Guardian embraced new digital media whilst innovating in terms of the paper through sections and the Berliner smaller format adopted in 2006. Others followed.
I think of real significance is the fact that The Guardian has effectively used traditional advertising and media to promote it’s USP of rounded journalism. Most famously in the above ad “Points of View” which is still on of the most memorable ads ever made.
July 20th 1969 marks the day that Neil Armstrong did the very serious job of stepping onto the moon.
BBC knowledge has produced a week of programming to mark the 40th anniversary. I’m sure there will be many worthy accounts of cold war heroics and NASA scientific struggles.
But rarely do you see such an entertaining promo. UFO’s, Bouncing Around, creative use of a pen and “proof the humans are really ace…”
Brilliant idea and well produced with a nice countdown clock to finish it off:
Dave Trotts excellent Blog discussed the visual impact of press ads once the copy was ignored (in his case by glancing at it upside down).
Often when viewed in a foreign language the effect can be the same – most marked for me in Japanese. The Japanese also have a healthy obsession with applied technology to help the ads stand out in a saturated market.
The above subway ad for Lancome takes this to another level in the medium of electric paper or e-paper. The product USP is a vibrating applicator brush. The e-paper reflects light like ordinary paper and is capable of holding text and images indefinitely without drawing electricity, while allowing the image to be changed later, so the paper can be written and rewritten repeatedly. The effect is essentially a paper poster hanging from the ceiling of a subway train in which the image changes.
The USP communication is clear and precise with a highly relevant, interesting and motivating use of a specialist medium.
E-paper is most often seem in electronics where it is replacing LCD’s (e.g. Amazon’s Kindle), the only drawback is that it only appears in monochrome display e.g. black on white.
But a moving paper poster even in B&W is another step towards securing the attention of the ever elusive consumer.