Resident Evil 6 Cries for help – scary trailer

Video

I’ve posted previously on the power of the game franchises. Here’s a corker from Brothers & Sisters in London – as they say:

We’ve made a proper scary advert. 20 watches and it’s still chilling the bones

Few can compete with Resident Evil.

The movies and games are guaranteed to sell by virtue of the strength and quality of the franchise.

Most studios would bite off their right arm for this sort of selling power.

As we near the release of Resident Evil 6, this quietly terrifying trailer is hitting cinema screens (not to mention the viral overload).

It is brilliant in it’s understated and chilling simplicity and in the way it portrays the point we have reached in the story.

Production values are top class, but like any horror genre, it’s what you don’t see that scares you senseless…and it also looks like the game.

Here’s what they say in the pre-order blurb:

Resident Evil 6 is the dramatic and horrific fear inducing blockbuster entertainment experience of 2012, delivered by The Godfather of Survival Horror.

• 4 closely interwoven scenarios each with their own protagonists and challenges, come together in Resident Evil to reveal the truth about a global bio terrorist attack
• Experience the horror of Resident Evil 6 from three different perspectives. Feel the intense fear as Leon investigates the President’s murder; the horrific action as Chris fights in China and the tension as Jake escapes from Eastern Europe.
• Team up and share the horror of Resident Evil 6 with online co-op action for up to 4 players
• Face unpredictable enemies in Resident Evil 6. Zombies that run, jump and wield weapons plus the deadly J’avo that, when hit mutate into any number of hideous forms.
• Check online stats, progression and compare to friends on the free residentevil.net service

 

‘Like’ on Facebook
http://www.facebook.com/residentevil

Follow on Twitter
http://twitter.com/#!/RE_games

Advertisements

SKY UK “Start of Season” on-air football promo

Continuing the theme from previous posts about strong channel promos for sport (see below), here is another good example from SKY in the UK.

It heralds the start of the season. And similar to those from FOX Sports and ESPN, it makes the most of the visceral emotion of the football fan.

Shot by Mark Harris and from the UK agency Brothers and Sisters, it captures the emotion and anticipation of the season ahead and importantly shows the empathy felt by SKY for a wide range of fans because they “feel the same”.

In other words good emotional stuff from SKY and backed up by their excellent coverage, interactive features and overall production of the games.