Smart Advertising that tells it’s own story

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McDonalds Canada out innovate in outdoor.

McDonald's - Steaming Coffee Cup outdoor bus poster - (2010) 1:40 (Canada)

A previous post features their brilliant lamp posts into pouring coffee cups.

Cossette West Canada have now made a transit / bus poster that actually steams to reveal the headline.

Relevant, interesting and motivating.

Inspirational and very well considered Amnesty Ads.

The Swiss campaign uses the tagline “It’s not happening here but it’s happening now”, in various languages, from French to German. Using transparent billboards, the campaign aims to show people what is going on in the world, featuring issues in countries like Iraq, China, and Sudan.

Too hard hitting for some (particularly the violent images), but arresting and very much bringing the issues to the mass market.