Cadbury Dairy Milk Marvellous Creations

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As suspected, the “Joyville” ad posted here previously was the beginning of a wonker-like ride into the fun filled world of Cadbury.

This one is specific to Marvellous Creations.

A big production. No doubt appealing to the kids, but I would love to see it evolve with even more amazing bells and whistles. The pint and a half work stretched our imagination a bit more and I think in such a fun category even more liberties could be taken?

I like it – a nice diversion from the usual bite and mmmm approach. And the branding is top notch.

Eagerly awaiting more…actually still waiting for my multiple free bars “won” over a month ago!

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Cadbury Dairy Milk “Joyville” Tv ad

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We all know Gorilla, and many love the glass and a half off-beat view of chocolate making. My favourite is still Bubbly with Nena and her luftballoons (as previously posted here)

The Willy Wonker-ish premise is something everyone can relate to and there are glimpses of nicely cast characters, but does it give you the same feeling of satisfaction and surprise as the others?

One of the successes of the other executions was that they prompted a conversation – either “have you seen” or “how did they do that” in the case of glass and a half.

One of the great successes of their campaigns overall is branding – you know from the very first scene that the colour is Cadbury – brilliant job on owning the colour.

However, owning Wonker territory perhaps demands a more “Tim Burton” view of the world.

I feel that Joyville is a cracking premise / idea, but I would have liked an even more quirky execution to leave me wanting to see it again and talk about it. I think that this could develop nicely.

(Disclaimer: I am addicted to the product and love all things Cadbury)

Have a Picnic and get on TV

GPY&R Melbourne have a nice new ad for Cadbury Picnic

They created a website where people can film themselves attempting to eat a Picnic bar in 30 seconds.

The idea is simple, effective and infectious – we wait to see schoolyards a buzz in a chocolate frenzy.

The eaters can be famous whilst being sick…but the best bit is the unsanitized nature of the product demo. No perfect pack shot – just real people doing real things.

Great. And the VO is bang on.

Cadbury Dairy Milk – Zingolo ad (Full length – Official Version)

The Cadbury people are at it again.

Cadbury is celebrating the move to fair trade chocolate with the launch of Glass and A Half Records, an album inspired by the music of Africa.

The first single, “Zingolo”, celebrates all things Ghana, its people, its rappers, its dancers, its cultural figures and, of course, its cocoa beans. It features Ghanaian musical artist Tinny, as well as the Ghana-based dance troupe High Spirits.

The production celebrates the partnership between Cadbury Dairy Milk and The Fairtrade Foundation. Cadbury Dairy Milk is now Fairtrade certified in the UK and Ireland, and in 2010 will extend this to Canada, Australia, and New Zealand.

The campaign follows on from the success of Gorilla, Hangar and Eyebrows at A Glass and Half Full Productions as noted in the previous post New Cadbury “Bubbly” ad, featuring Nena and her 99 Luftballons.

“We are hoping to bring a smile to people’s faces through celebrating Cadbury Dairy Milk’s Fairtrade certification and Ghana, the heart of our fairtrade cocoa, in a special and unique way. The role of music has been integral to the previous Glass and a Half Full Productions”, says Greta Hammel, Head of Marketing, Cadbury Dairy Milk Ireland.

Cadbury’s profits from the sale of this single will go to the charity CARE International to fund education programmes in cocoa growing communities in Ghana.

Job very well done.

Such a mammoth effort deserves credit – that goes to Fallon London and the Director Ringan Ledwidge, produced by Rattling Stick.

New Cadbury “Bubbly” ad, featuring Nena and her 99 Luftballons.

I am a significant fan of Cadbury.

Obviously eating the stuff first and foremost, but I think that their never-ending quest to “own” the color purple and to entertain us in advertising is the stuff of legend.

We all know and love the Gorilla ad featuring the Phil Collins track “in the Air Tonight”, directed by the Sony “Bravia Balls” creative director Juan Cabral of Fallon London. It is quite simply brilliant and will stand the test of time for years to come (it was made in 2007).

Publicis Mojo Melbourne have added a new campaign for Cadbury “Bubbly”.

It features the much loved “99 Luftballons” soundtrack, originally by the german singer Nena in “84 (who incidentally releases a new album this month….).

The appeal is in the fun and delivery of the ad, whilst still getting the message across. I defy anyone not to think of bubbles and purple after this one:

The Australian agency Saatchi & Saatchi, infamously re-edited the classic Fallon Gorilla ad to disastrous effect, adding an appalling John Farnham “You’re the Voice” soundtrack. It was met with absolute derision in social media and didn’t survive long. A testament to the power of the public voice on advertising.

The effect is devastating and can be seen below.

The Remix John Farnham:

And the original by Fallon featuring Phil Collins:

Very worth a mention is the new Zingolo ad from Fallon for Cadbury: Cadbury Dairy Milk – Zingolo ad (Full length – Official Version) 5 mins of music madness!

I’m leaving any mention of “eyebrows” out of the post – over 4 million hits on YouTube shows it was successful, but of more interest is the amount of on-line parodies…Lilly Allen’s being the best:

http://www.youtube.com/watch?v=JWEOHd9JNmk&feature=fvw



Cadbury Boost “Roller Guru” ad back on your TV (thank you Bonds…)

I would suspect that the re-appearance of the 2008 Boost “Roller Guru” ad featuring the funk of Teddy Pendergrass’ “Only You” has something to do with the new Bonds “Racey Shapes” ad. (see the ad in the post below…)

Roller Guru is by The Furnace. Nice production. Also nice that the featured girl got some Bonds work after Boost. The skater on the right is a guy.