Seeing this again still makes me grin and reminds me of why The Campaign Palace was such an innovative agency.
A tongue in cheek dig at the greying market and with a tone of voice and execution that makes it memorable.
Relevant, interesting and perhaps more motivating than the usual dreary in-kitchen vitamin taking to look after the Grand-kids sort of approach.
Great work from the now closing Campaign Palace. Palace chief creative officer Reed Collins:
“In the all too dreary world of pharmaceutical advertising Berocca really stands out. The new Berocca Focus 50+ campaign is refreshingly honest for the category and it’s audience.”
CCO: Reed Collins
ACD: Gerhard Myburgh
AD: Andrew Jones
CW: Hywel James, Paul Bootlis
Producer: Jacqui Gillies
Production Co: Film Construction
Director: Steve Saussey
Producer: Sascha Hodgson
Editor: Gabi Muir
Group Account director: Bruce Davidson
National Marketing Manager: George Reeves
Senior Brand Manager: Nick Lynch
Brand Manager: Kylie Berge
There are very few truly original ideas. Olympus credited their stop motion technique to an original film entitled “A wolf loves pork”, by Taijin Takeuchi. Olympus intentionally quoted his work in their viral movie, showing full respect to his original idea.
There are over 1 million views of the Olympus work on YouTube and doubtless thousands of other sites featuring the work.
The matching similarity of the Land Rover and Olympus pieces takes the shine off the creative (despite its obvious quality) and leaves you wondering if the client knew about the “original”. Even the whistling soundtrack and fish tank idea?
Another interesting example is the new Target Colour ad from The Campaign Palace in Melbourne. It is derived from (or inspired by?) the video for “Her Morning Elegance” by Oren Lavie:
But in this case it is clearly a derivative / evolution and some would argue an improvement on the original that received over 7 million YouTube views boosted by Target’s ad.
Copy too closely as Land Rover have done and the creative community and consumers quickly notice.
Hopefully the Land Rover client was in the frame from day one….