I like this effort from Clemenger BBDO Melbourne for NAB.
It fits with their ‘different’ positioning and actually has a point in terms of the product offering to ‘free’ people from locked in contracts.
Even though it didn’t come off, nice bit of social media work.
Not so convinced of the rationale behind NAB putting a $20,000 reward to the first housemate who chooses to leave the Big Brother house. Surely this could be better spent?
And Big Brother should expect more remote control planes, fly-bys, kites, sign writing and any other form of intrusive, interruptive brand work. Nine were not amused, but isn’t there an advertising opportunity in there somewhere?