I absolutely love Pedigree, but I don’t have a dog

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Rarely do you see a campaign that is creative and consistent. It isn’t changed at the whim of a new agency or new brand team, it perseveres with a good creative idea, well executed and above all brilliantly branded.

The colour way, the art direction, even the logo all show clear adherence to the original expression.

I love it. Even without a Dog.