Carlton Draught Beer Police Chase TV ad

Video

Clemenger BBDO Melbourne have made a new blokes beer ad. It’s good to see a big ad for a big Aussie brand taking centre stage again.

Enviable ad budgets, blokes, beer, it’s all there, but there is a nice quirky ’80’s movie parody idea behind it that supports Carlton Draught‘s ‘Made From Beer’ positioning. We expect a lot from big brand beer ads and this one delivers.

The ad takes you on an entertaining story and is played out with some nice touches with a good deal of mirth.

If Carlton want to be a bit blokey, young, fun and trendy, then this should work wonders.

A nice touch was the fact it was distributed to the AFL database before it is aired in the ‘footy’ finals on Friday night.

Advertising Agency: Clemenger BBDO, Melbourne, Australia
ECD: Ant Keogh
Art Director: Ant Phillips
Copywriter: Richard Williams
Managing Partner: Paul McMillan
Director: Steve Ayson
Managing Director: Andy Traines
Producer: Cindy Kavanagh
Head of Production: Renee Robson
Production Supervisor: Gus Kousoulas
Editing: The Butchery

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Diet Mountain Dew shark rider TV Ad

An Australian version of this ad drew complaints post a recent spate of shark attacks.

The ASB on giving it the all clear noted consumers’ could interpret the ad as distrespectul given the recent shark attacks, but ruled it didn’t breach Section 2 of the Advertiser Code of Ethics and was in line with health and safety community standards.

The Bureau argued: “Catching or riding a shark is completely unrealistic and most of the community would see this as being fabricated for the purposes of selling the product”.

The brand, owned by Pepsico Australia Holdings, responded: “This commercial was not intended to be insensitive to those who may have suffered in shark attacks. The tone of the advertisment is humorous […] and clearly ‘over the top’ and not intended to replicate in way any real life experience.”

I think an interesting point is the depiction of the shark. Mountain Dew show the shark in full Jaws mode i.e. scary.

A similar effort from Arena takes a different and more relevant approach and is probably better for it. Sharks and any depiction of potential killer instinct at work is tricky at the best of times, let alone when the sharks are attacking swimmers.

Oak Hungry Thirsty

Great work from the Monkeys.

The insight is what kills it for me. love the product and the product doesn’t just do the job on thirst, it’s a full blown chocolate feast of a meal (I do like chocolate…).

Coining “hungry thirsty” is a great way to deliver a message added to which the straightforward, but quirky art direction is innovative and grabs some attention.