It is all too rare to see an arresting ad that has this sort of impact with a precisely targeted group.
If you didn’t know what was coming (as most viewers don’t on Nickie’s site), the impact is phenomenal.
The genius in this ad is to get the creative idea beautifully executed and placed in the most relevant, well targeted place possible – Nickie de Jagger’s YouTube site.
This is VW creating a relevant and motivating connection with drivers.
VW are one of the most impressive companies at this sort of big idea based advertising. A few classic examples:
VW deepest bin and VW Stairs from their fun theory creative site.
The video can originally be found in Nickie’s channel Nickie Tutorials
Thanks to Gruen for getting this one on-air.
You have to applaud an attempt at something different, but for the category the bench mark is the Super Bowl work posted here earlier.
This is the launch of a new model in a fairly conservative sector, from a very established brand.
The question is will this execution reach the target, interest them and motivate them to buy the new Falcon?
Interestingly the “power” message is well conveyed and perhaps everyone does indeed know what the Ford Falcon looks like?
Fun Ford Falcon family entertainment.
I look forward to the Cane Toad Activist’s complaints against the gratuitous violence (surely even Cane Toads must have them?)