Hyundai New Generation i30 “Free Yourself” – “I want to break free” with Queen TV ad

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Here’s something that doesn’t demand too much thought.

Hyundai are pitching freedom.

Maybe not that unique when it comes to cars, but nice to see a more creative execution rather than the happy family / cafe couple that we usually get bored by.

Innocean creative director Scott Lambert  said that the ad represented a departure from Hyundai’s traditionally “sophisticated, clean style of commercial for a more emotive feel”, with more colour and tone than the brand usually employs.

The rights to the music cost “around $200,000″ – so we might be seeing more of this…and at least at that cost the music is central to the creative idea. The supercut editing is nicely done and you get a look at the car and features – the sun-roof, radio etc. All done in a way that entertains and communicates.

A bit more real and a lot more noticeable.

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Nissan Leaf – a world without petrol bowsers

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A very nicely executed idea that could grow into an ad.

It certainly demonstrates the core “USP” of the car i.e. it’s electric.

I’m also assuming that people who buy electric cars (and have the cash to pay the premium) are attracted by this.

Certainly grabbed some attention of quite a few school kids by the look of it. Kids are apparently strong influencers of the family car purchase so might not be a bad thing if Nissan are cool with the kids.

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