Carlsberg Euro 2012 Fan Academy TV ad. Probably the best football ad this year?

Video

You probably need to be English to get the most out of this. Which in itself is a great compliment to the spot – it nails the England fan mentality.

There are also very good choices in casting: headed by Des Lynam featuring England legends Bobby Charlton, Peter Shilton, Stuart Pearce and Ian Wright; actor Brian Blessed; ex-Olympic gold medallist Linford Christie; explorer Ray Mears; and TV presenter Helen Chamberlain serving pies.

But at the end of the day, stirring that in-built passion for the great game is going to bring rewards.

You might even feel that Carlsberg are in this one with you…before you realize that it is Danish brewing company founded in 1847 by J. C. Jacobsen after the name of his son Carl. Not very English really.

Interesting to see Carlsberg getting it right for the market and continuing a strong campaign of understanding who they are talking to. The watchability is great (to the England fan at least!)

ITV’s Euro 2012 trailer “It’s good to dream” – best football ad this year.

Video

As the Europe and football fans everywhere look towards another Euro 2012, there is a flurry of advertising activity from the likes of adidas, Carlsberg etc.

But of all the choices, I think that the ITV effort gets top marks.

For a TV promo. it is pretty good. And if we were talking about an agency, we might even say there’s a good insight on the beleaguered English fan thinking (dreaming) of what might have been.

Above all it is entertaining and gives you a positive feeling about ITV and perhaps a stronger inclination to watch the channel where you have a choice.

Some great little insights that show what might have been. I particularly like the Gazza (Paul Gascoigne) monument in place of the “Angel of the North” and the Kevin Keegan references (bias of a Newcastle United fan) and if only Maradonna had been sent off!