Resident Evil 6 Cries for help – scary trailer

Video

I’ve posted previously on the power of the game franchises. Here’s a corker from Brothers & Sisters in London – as they say:

We’ve made a proper scary advert. 20 watches and it’s still chilling the bones

Few can compete with Resident Evil.

The movies and games are guaranteed to sell by virtue of the strength and quality of the franchise.

Most studios would bite off their right arm for this sort of selling power.

As we near the release of Resident Evil 6, this quietly terrifying trailer is hitting cinema screens (not to mention the viral overload).

It is brilliant in it’s understated and chilling simplicity and in the way it portrays the point we have reached in the story.

Production values are top class, but like any horror genre, it’s what you don’t see that scares you senseless…and it also looks like the game.

Here’s what they say in the pre-order blurb:

Resident Evil 6 is the dramatic and horrific fear inducing blockbuster entertainment experience of 2012, delivered by The Godfather of Survival Horror.

• 4 closely interwoven scenarios each with their own protagonists and challenges, come together in Resident Evil to reveal the truth about a global bio terrorist attack
• Experience the horror of Resident Evil 6 from three different perspectives. Feel the intense fear as Leon investigates the President’s murder; the horrific action as Chris fights in China and the tension as Jake escapes from Eastern Europe.
• Team up and share the horror of Resident Evil 6 with online co-op action for up to 4 players
• Face unpredictable enemies in Resident Evil 6. Zombies that run, jump and wield weapons plus the deadly J’avo that, when hit mutate into any number of hideous forms.
• Check online stats, progression and compare to friends on the free residentevil.net service

 

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Gatorade: “There is no Small Game”…for park players everywhere.

Most can eulogize about the fantastic creativity of the sports brands when it comes to the World Game.

Nike continue to excel and as posted previously, even the broadcasters are making some great ads when it comes to football.

Gatorade have reinterpreted the sentiment behind the famous Nike “Park Life” ad with a very entertaining piece for park players everywhere.

By CLM BBDO in France it gives a great twist to what you might expect and the mirror image of the Nike ad.

And for reference the classic 2006 “Park Life” from Nike featuring Eric Cantona, Ian Wright, David Seamen and Robbie Fowler, still with one of the best opening 5 seconds in advertising and soundtrack courtesy of Blur: