Bonds Shop Your Shape The Comfy Tops versus The Tails

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More good work from the Bonds pants people.

The same campaign, with a touch more attitude.

Bonds Shop Your Shape Hipsters vs No Show TV ad

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I’ve posted a succession of great Bonds work.

It is one of the best examples of campaign consistency. Sexy, fun ads for the target that are really great product demonstrations. Relevant, interesting and motivating from an emotional and rational point of view.

The Bonds Industries logo

All with well crafted soundtracks (particularly the Baby “Zip It” work). And great product names / descriptors. Simple, but effective.

I hope with the changes at the company they stick to the plan – all too often the need for change in a campaign can be client rather than consumer.

Bonds remain a cool and clever brand.

Some other examples: blokes, babies, hipsters, rollers, others

Red Light Girls in Amsterdam

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Part of a broader campaign and worth watching to the (silent) end.

Expect to see / hear more as the campaign builds.

Check out the Belgium agency website here: http://www.duvalguillaume.com/news/

New Bonds Underwear ad – Hipsters Band.

Bonds make a good ad. Previous posts have featured the skills of Rollerskating ladies in pants targeting youth (and young pre-pubescent boys in particular!)

https://sullieseverything.wordpress.com/2009/08/10/new-bonds-underwear-ad-racey-shapes/

The Campaign Palace have launched a new version for the Hipsters range, specifically targeting ‘So You Think You Can Dance’

A great (and consistent) campaign that will live on-line for some time.

The Lynx Effect Party Across the Internet. True On-line Innovation!

lynx-effect-ralph-showergel

Lynx Shower Gel for men is being promoted in Australia with an interesting interactive web experience, “The Lynx Effect Party Across the Internet”.

This really needs to be seen to be truly appreciated.

It is consistent with the brand as well as being relevant, interesting and motivating to the target market of teenage boys to men (i.e. parties, girls and macho fantasy)

Anti Hangover, Shock and Fever Shower Gel provide the colours and fragrances for a range of male fantasy experiences, on-line at www.partyacrosstheinternet.com.au.

Users are swept through experiences at men’s magazine Ralph, surf magazine QuiksilverPro, MySpace and video site Heavy.com before landing at the Lynx Effect Facebook page.

The campaign includes the Lynx Party Pix Party facebook application, and is linked with lynxeffect.com.au and lynxeffect.co.nz.

Click here to kick it off: www.partyacrosstheinternet.com.au

This is truly innovative and brings new creative thinking to an established on-line medium.

Soap Creative are the agency behind it with media by Universal McCann. Thanks also to The Inspiration Room for an early post.

New Bonds Underwear Ad – Rollerskating “Racey Shapes”

Bonds Underwear is well known DownUnder.

They have had a traumatic PR ride as their production went off-shore, but in the face of a PR maelstrom, they have continued with high profile interesting advertising.

The latest ad is the subject of a later post:

New Bonds Hipsters Underwear ad – Band.

Sarah Murdoch has featured as have some “happy slapping” girls.

The recent ads catch the eye. One for the ladies (or pre-pubescent boys) is “Racey Shapes”:

The ad by The Campaign Palace, is reminiscent of a 70’s classic. Very Heather Graham in Boogie Nights…

It features the now much loved Bond Girls on roller skates and is another good addition to a strong campaign idea to show off pants to their best.

Proving that Bonds clearly have a sense of humour, their ad for the boys boxer still brings a smile each time I see it:

http://www.bonds.com.au/#latestAds