Hahn Cannes Gold Winner – Super Goes in Super Dry comes out

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Hahn by Publicis Mojo wins, but by the skin of it’s teeth as it wasn’t originally shortlisted and got in via a wild-card vote (another peculiar aspect to Cannes voting).

In such a tough category, an interesting choice. Maybe it’s the Night Rider music as much as the action that makes it memorable? It certainly stands out from the beer crowd and has been recognised for the fact.

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Four’N Twenty Magic Salad Plate – a winner.

The Effie Awards honour the most significant achievement in advertising and marketing communications: effectiveness.

They shine because they look at actual effectiveness in market and are held in high regard across 39 countries that participate.

The above won Gold in the Food, Confectionary & Snacks category for Four’N Twenty pies and Clemenger BBDO in Australia.

Volume growth of over 25% and sales growth of over 36% for the range is impressive and demonstrates that creativity and continuity across the range is still key.

The full case study is excellent reading and can be seen at:

http://www.effies.com.au/attachments/ce765871-4d95-42a3-a7c6-a0d70759fe04.pdf