It is all too rare to see an arresting ad that has this sort of impact with a precisely targeted group.
If you didn’t know what was coming (as most viewers don’t on Nickie’s site), the impact is phenomenal.
The genius in this ad is to get the creative idea beautifully executed and placed in the most relevant, well targeted place possible – Nickie de Jagger’s YouTube site.
This is VW creating a relevant and motivating connection with drivers.
VW are one of the most impressive companies at this sort of big idea based advertising. A few classic examples:
The video can originally be found in Nickie’s channel Nickie Tutorials
Thanks to Gruen for getting this one on-air.