Bonds Shop Your Shape Hipsters vs No Show TV ad

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I’ve posted a succession of great Bonds work.

It is one of the best examples of campaign consistency. Sexy, fun ads for the target that are really great product demonstrations. Relevant, interesting and motivating from an emotional and rational point of view.

The Bonds Industries logo

All with well crafted soundtracks (particularly the Baby “Zip It” work). And great product names / descriptors. Simple, but effective.

I hope with the changes at the company they stick to the plan – all too often the need for change in a campaign can be client rather than consumer.

Bonds remain a cool and clever brand.

Some other examples: blokes, babies, hipsters, rollers, others

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Bonds shop your shape – mens Quick Dry versus the No Rides TV ad

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I’ve long been a fan of Bonds work.

The ads are all well branded – the style is itself a brand attribute with good music and lots of model movement in a signature Bonds fun fashion (roller-skating being a good example).

Bonds are featuring the Comfy Tops and Hipster No Shows for women and the No Rides for men.

The campaign, called Versus, pits the new shapes against one another and tells the consumer to “Shop Your Shape”.

It is clear, simple and direct as well as very well produced for the target. Essentially a great product demonstration which is at the heart of many good ads. Boys want to be these guys and girls want to be with these guys.

A similar approach to the ads featuring girls

I get the “no rides” classic Hipsters (as featured in their girl band ad with attitude) and “comfy tops”.

My only question is the “quick dry” range for men…?

Either way more good work from Bonds following in the footsteps of their last baby ad – Zip It. with Devo.

New Bonds Underwear ad – Hipsters Band.

Bonds make a good ad. Previous posts have featured the skills of Rollerskating ladies in pants targeting youth (and young pre-pubescent boys in particular!)

https://sullieseverything.wordpress.com/2009/08/10/new-bonds-underwear-ad-racey-shapes/

The Campaign Palace have launched a new version for the Hipsters range, specifically targeting ‘So You Think You Can Dance’

A great (and consistent) campaign that will live on-line for some time.

New Bonds Underwear Ad – Rollerskating “Racey Shapes”

Bonds Underwear is well known DownUnder.

They have had a traumatic PR ride as their production went off-shore, but in the face of a PR maelstrom, they have continued with high profile interesting advertising.

The latest ad is the subject of a later post:

New Bonds Hipsters Underwear ad – Band.

Sarah Murdoch has featured as have some “happy slapping” girls.

The recent ads catch the eye. One for the ladies (or pre-pubescent boys) is “Racey Shapes”:

The ad by The Campaign Palace, is reminiscent of a 70’s classic. Very Heather Graham in Boogie Nights…

It features the now much loved Bond Girls on roller skates and is another good addition to a strong campaign idea to show off pants to their best.

Proving that Bonds clearly have a sense of humour, their ad for the boys boxer still brings a smile each time I see it:

http://www.bonds.com.au/#latestAds