The Hyundai moving movie wall by Jonpasang

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To be more precise…2012 Yeosu EXPO HYUNDAI MOTOR GROUP – Hyper-Matrix.

The Hyper-Matrix is comprised of a steel scaffolding and thousands of lightweight, 300mm x 300mm cubes, each attached to its own stepper motor.

Lots of future possibilities with this one.

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Hyundai New Generation i30 “Free Yourself” – “I want to break free” with Queen TV ad

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Here’s something that doesn’t demand too much thought.

Hyundai are pitching freedom.

Maybe not that unique when it comes to cars, but nice to see a more creative execution rather than the happy family / cafe couple that we usually get bored by.

Innocean creative director Scott Lambert  said that the ad represented a departure from Hyundai’s traditionally “sophisticated, clean style of commercial for a more emotive feel”, with more colour and tone than the brand usually employs.

The rights to the music cost “around $200,000″ – so we might be seeing more of this…and at least at that cost the music is central to the creative idea. The supercut editing is nicely done and you get a look at the car and features – the sun-roof, radio etc. All done in a way that entertains and communicates.

A bit more real and a lot more noticeable.