IKEA Baby Whisperer screaming TV ad

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English: Logo of Ikea.

This is a funny ad, particularly for all the parents out there.

But it also continues in the IKEA tradition of delivering the simple proposition of low prices and decent quality (value).

It is a rare example of an arresting bit of creative that gets your attention and ensures that you remember the advertising message.

Nice work by The Monkeys.

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IKEA Radio ad – holidays with the swearing kid

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Monkeys as an agency is on a roll.

Star Casino, Oak Hungry Thirsty and one of my favourite categories (if completely undervalued) radio.

A cracking piece of radio work that uses the medium to best effect and shows genuine insight to the problem that IKEA suggests it can solve.

Strong strategy supported by excellent execution.