Just Brilliant -OK Go – This Too Shall Pass – Rube Goldberg Machine version

From the new album “Of the Blue Colour of the Sky” available at http://www.okgo.net/store

OK Go on Tour http://www.okgo.net/shows/

Directed by James Frost, OK Go and Syyn Labs. Produced by Shirley Moyers. The official video for the recorded version of “This Too Shall Pass” off of the album “Of the Blue Colour of the Sky”. The video was filmed in a two story warehouse, in the Echo Park neighborhood of Los Angeles, CA. The “machine” was designed and built by the band, along with members of Syyn Labs ( http://syynlabs.com/ ) over the course of several months.

Ad execs, take note. Honda execs, back to the drawing board…these guys do some very nice videos (check out their running machine)

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Maximum Ride – The Kids Who Could Fly / Standing on the ledge – New Zealand

Rarely you see some striking “ambient” creative. Too often base graffiti is confused with ambient media under the “guerilla” banner.

Here is a good one.

Maximum Ride is a children’s book series from the original author James Patterson.

The story is about fourteen-year-old Maximum Ride, better known as Max, who knows what it’s like to soar above the world. She and all the members of the ‘Flock’ – Fang, Iggy, Nudge, Gasman and Angel – are just like ordinary kids – only they have wings and can fly.

The decals which appeared in Auckland, do the publicity perfectly and creatively captured the kids imagination as shown below:

Nice job by Colenso BBDO, Auckland, New Zealand.