Peugeot Alchemy

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Peugeot’s new brand advertising campaign uses an effects driven commercial to launch the new Lion, the Peugeot SR1 Concept Car, electric vehicles, all with motion and emotion. Developed at Paris agency BETC Euro RSCG, and directed by Michael Gracey (Evian Rollerbabies and TMobile Dance).

As in the Jeep post earlier, this ad breaks out of the cliched car ad and delivers interest around a core proposition, supported by the history of the brand.

Well designed and with substance.