NAB Freedom Pizza Big Brother break in

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User big brother 1984

I like this effort from Clemenger BBDO Melbourne for NAB.

It fits with their ‘different’ positioning and actually has a point in terms of the product offering to ‘free’ people from locked in contracts.

Even though it didn’t come off, nice bit of social media work.

Not so convinced of the rationale behind NAB putting a $20,000 reward to the first housemate who chooses to leave the Big Brother house. Surely this could be better spent?

And Big Brother should expect more remote control planes, fly-bys, kites, sign writing and any other form of intrusive, interruptive brand work. Nine were not amused, but isn’t there an advertising opportunity in there somewhere?

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JVC Choose later – The best press ad from Cannes

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JVC Choose later - The best press ad from Cannes

Just a great piece of work that shouts great insight. It draws you into the message.

Love the series.

“Choose Later – Up to 130 consecutive shots.”

Advertising Agency: Giovanni+DraftFCB, Sao Paulo, Brazil
Chief Creative Officer: Javier Campopiano
Executive Creative Directors: Benjamin Yung Jr., Cassio Zanatta
Copywriter / Art Director: Adriano Alarcon
Photographer: Zarella Neto