Schweppes goes to the vaults

Designer Toni Maticevski works on Schweppes brand packaging.

To launch Schweppes’ new Limited Edition Collection, the brand has commissioned Australian fashion designer Toni Maticevski to recreate rarely seen Schweppes’ illustrations, dating back from the 1920s to the 1950s.

The soft drink company has created two ranges within the collection: The Vintage Range and the Fashion Range.

The vintage range reflects the fashion and artistic influences from the 20’s to the 50’s and each of the four mixers is wrapped in one of Schweppes’ pin-up muses.

Good to see some relevant use of a strong heritage.