Maximum Ride – The Kids Who Could Fly / Standing on the ledge – New Zealand

Rarely you see some striking “ambient” creative. Too often base graffiti is confused with ambient media under the “guerilla” banner.

Here is a good one.

Maximum Ride is a children’s book series from the original author James Patterson.

The story is about fourteen-year-old Maximum Ride, better known as Max, who knows what it’s like to soar above the world. She and all the members of the ‘Flock’ – Fang, Iggy, Nudge, Gasman and Angel – are just like ordinary kids – only they have wings and can fly.

The decals which appeared in Auckland, do the publicity perfectly and creatively captured the kids imagination as shown below:

Nice job by Colenso BBDO, Auckland, New Zealand.