McDonald’s miss their target.

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It seems obvious, but most vegetarians dont want their food associated with meat.

A classic case of not understanding your target market.

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McDonalds Canada out innovate in outdoor.

McDonald's - Steaming Coffee Cup outdoor bus poster - (2010) 1:40 (Canada)

A previous post features their brilliant lamp posts into pouring coffee cups.

Cossette West Canada have now made a transit / bus poster that actually steams to reveal the headline.

Relevant, interesting and motivating.