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Another Social Media Facts & Figures Presentation

Here is an official update to the original “Shift Happens” video. This completely new 2009 version includes facts and stats focusing on the changing media landscape, including convergence and technology, and was developed in partnership with The Economist. So it is probably a lot more accurate than a lot more out there.

For more information visit and

Social Media Revolution

Mumbrella is a great social networking / blog / news site run by Tim Burrows. It features all things media and marketing for Australia and beyond. A recommended read.

Recently it featured the post above. A fact filled, fast moving, byte sized presentation on the strength and growth of social media.

It is clever and has the bells and whistles of a polished presentation. Worth a look.

The interesting thing however was the immediate debate that it provoked on-line at Mumbrella.

A good number of the facts and figures were challenged and subsequently corrected or qualified.

To me this itself was one of the most interesting illustrations of social media and the phenomenon of “peer review” and accuracy. Blogs and social media are rightly criticised for their accuracy and lack of editorial control. Some posts are blatantly biased or woefully wrong. But when the major sites and sources publish, the inaccuracies are invariably pounced on and corrected, when review is enabled.

This peer review is the very principle of Wikipedia with over 17 million pages, but a staggering 327 million edits. As the presentation suggests, Wikipedia is now more accurate and current than the Encyclopedia Britannica. And all as a non-commercial not-for-profit organisation.

Just like the “real world” of printed and broadcast media, trusted sources, with accurate journalism, become trusted sources for the social media consumers. The most trusted sources could well be those which invite the “citizen journalists” themselves to contribute.

An alternative, slightly US centric, but interesting presentation can be found at: