Carlton Draught Beer Police Chase TV ad

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Clemenger BBDO Melbourne have made a new blokes beer ad. It’s good to see a big ad for a big Aussie brand taking centre stage again.

Enviable ad budgets, blokes, beer, it’s all there, but there is a nice quirky ’80’s movie parody idea behind it that supports Carlton Draught‘s ‘Made From Beer’ positioning. We expect a lot from big brand beer ads and this one delivers.

The ad takes you on an entertaining story and is played out with some nice touches with a good deal of mirth.

If Carlton want to be a bit blokey, young, fun and trendy, then this should work wonders.

A nice touch was the fact it was distributed to the AFL database before it is aired in the ‘footy’ finals on Friday night.

Advertising Agency: Clemenger BBDO, Melbourne, Australia
ECD: Ant Keogh
Art Director: Ant Phillips
Copywriter: Richard Williams
Managing Partner: Paul McMillan
Director: Steve Ayson
Managing Director: Andy Traines
Producer: Cindy Kavanagh
Head of Production: Renee Robson
Production Supervisor: Gus Kousoulas
Editing: The Butchery

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NAB Freedom Pizza Big Brother break in

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User big brother 1984

I like this effort from Clemenger BBDO Melbourne for NAB.

It fits with their ‘different’ positioning and actually has a point in terms of the product offering to ‘free’ people from locked in contracts.

Even though it didn’t come off, nice bit of social media work.

Not so convinced of the rationale behind NAB putting a $20,000 reward to the first housemate who chooses to leave the Big Brother house. Surely this could be better spent?

And Big Brother should expect more remote control planes, fly-bys, kites, sign writing and any other form of intrusive, interruptive brand work. Nine were not amused, but isn’t there an advertising opportunity in there somewhere?