This is a funny ad, particularly for all the parents out there.
But it also continues in the IKEA tradition of delivering the simple proposition of low prices and decent quality (value).
It is a rare example of an arresting bit of creative that gets your attention and ensures that you remember the advertising message.
Nice work by The Monkeys.
Rarely do you come across TV work where you are intrigued enough to really want to watch it through and see who or what it is advertising.
This is one of those rare ads – nicely shot of course and wonderfully cast ( a genuine legend in Bill Baker and a large cast at that…), with a nod perhaps to Fat Boy Slim’s “Weapon of Choice” video featuring Christopher Walken? http://www.youtube.com/watch?feature=player_detailpage&v=ZM1fkHQP_Pw
Heaps of watchability in repeat viewing – spotting the Ducatti in the pool, red Ferrari, Hippy, Emu line up and more.
Welcome to the Jungle – is a nice touch. Relevant to what they are selling and a nice re-imagining of the Guns n Roses original.
Good work from the Monkeys in Sydney
As an interesting post script – debate is raging in the trade press (ref. B&T) following Richard Chees’e claim of plagiarism on the music. The Monkeys have strongly denied this.
Here is his version and his Facebook page is pretty much to the point in terms of his opinion…
http://www.facebook.com/richardcheese: “Wtf. Wtf??????? Wtf!!!!!!!!!!!!!!!!!!!!!!! This is a commercial for some casino in Australia, and they ripped off my “Welcome To The Jungle” arrangement!!!!!!!!!!! You shonky ratbags!!! I’ll tell you right now, this shall not go unpunished. Crikey!!!”